How to crush it with video content

Video, video, video! Are you a business coach and struggle to find new clients? Focus more on creating good video content, share your message, and build a community around your topic. This will bring you more and better paying clients. Here are three lessons from video experts that I know and trust!

Have a creative genius like Drock in your team who is filming you. Drock, or David Rock, is the cameraman of Gary Vaynerchuk, CEO of VaynerMedia. On his Instagram channel, Drock answers questions and I asked him about the set-up that he uses for creating video material. He sent me this link https://kit.co/drock

You can find his Ultimate Vloggers Kit and also podcast equipment for under 350 Dollars.

Check Drock’s Instagram channel for more information: https://www.instagram.com/drock/

How to overdeliver with your presence on camera? Integrate your life story into your video content

Brian Bogert has spent more than a decade learning the connections between human behavior and high performance and has coached hundreds of professionals in industries from business to athletics to reach their peak potential. I had the chance to interview him and also speak about how to perform in front of a camera. He is delivering his message and story in a very unique way.

One thing is writing your story down and identifying them. Another thing is integrating your life story into your content marketing strategy. So, how do you do this? It is all about context: So what kind of content? A keynote, a podcast interview, or a TV show? The best is that you have different lengths of your story so that you have different versions:

• Have a 2–3-sentence version of your story that you mention your life story in a nutshell
• 3-minute version of your story for an f.e. a podcast interview
• Keynote: Longer form. Brian is telling his own story in 3rd person. It makes it more reliable for people and takes a stronger connection in the reveal moment!

You can find more information about Brian on his website: http://brianbogert.com/

Or listen to the whole episode with Brian on my podcast Content Marketing Mastery:

Create communities around your topic and integrate people in your weekly live show

Pablo Gonzalez is the inventor of the Relationship Flywheel™ and co-founder of Be The Stage and host of the Chief Executive Connector and Not Your Average Investor podcasts. He is building communities with a straight forward strategy:

• He is live on a weekly basis at the same day and time (This is important because all communities have rituals that they follow)
• Integrates Q&A from the community and answers questions with his business partner

If you just do this on a weekly basis you will create a lot of video content, great new connections, and create goodwill in your community!

You can find more about Pablo here: https://connectwithpablo.com/

or listen to the whole interview with Pablo on my podcast: